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Fruta Fresca
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Project Overview
Frutas de Colombia is a visual exploration of six fruits closely associated with Colombia. Inspired by vintage botanical imagery and contemporary editorial design, the project reinterprets familiar fruits through expressive typography, illustration, and color, giving each its own character within a shared identity.
Solution
The identity pairs oversized typography with botanical-inspired illustration, bold color combinations, and tactile textures. A flexible system allows each fruit to take on its own palette and composition while remaining unmistakably part of the same collection. Originally developed as collectible cards, the language expands naturally into packaging and digital applications.
