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University Hospital Foundation Fundraising Campaign
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Project Overview
University Hospital Foundation needed a compelling fundraising campaign that would communicate the impact of its Level I Trauma Center while encouraging donor support. The campaign extended beyond print to include coordinated email communications, ensuring a consistent message and visual identity across multiple donor touchpoints.
Solution
The campaign included a direct mail package featuring an outer envelope, appeal letter, and donation reply device, along with supporting fundraising email communications. By combining emotional storytelling, thoughtful editorial hierarchy, and cohesive branding across print and digital formats, the campaign created a seamless donor experience that reinforced the Foundation’s mission while guiding audiences toward giving.
