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Platoon 22 Fundraising Appeals
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Project Overview
Designed at Graphcom for Platoon 22’s annual fundraising campaign supporting veteran and first responder suicide prevention. The project included an appeal letter and coordinated print collateral that communicated the organization’s mission with clarity, compassion, and credibility across every touchpoint.

Solution
The visual system was intentionally clean and understated, using thoughtful typography, restrained color, and purposeful imagery to keep the focus on the organization’s story. Consistent layouts and QR integration created a seamless connection between the printed materials and online giving.