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Platoon 22 Fundraising Appeals
Live Website
Project Overview
Developed at Graphcom, this campaign supported Platoon 22’s annual appeal for veteran and first responder suicide prevention. The goal was to clearly convey mission and outcomes while maintaining a credible, human tone across print and digital touchpoints.
Solution
As part of the Graphcom design team, I led the design and layout for the appeal letter and supporting materials. The approach focused on clarity, hierarchy, and restraint—using typography, subdued color, and purposeful imagery to let the message lead, with QR integration connecting print to digital giving.