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Latina Valiente Campaign Identity
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Project Overview
Latina Valiente is an initiative developed in partnership with MANA, A National Latina Organization, focused on celebrating the strength, resilience, and leadership of Latina women. The project required a visual identity that aligned with MANA's established brand while creating a distinct presence for the Latina Valiente initiative. The identity needed to resonate with its audience, communicate empowerment, and remain flexible across digital, print, event, and promotional materials.
Solution
Working alongside MANA, I developed the Latina Valiente logo and visual identity system to reflect the initiative's mission and values. The design process focused on creating a mark that felt confident, approachable, and memorable while maintaining consistency with MANA's broader organizational presence. Through exploration of typography, symbolism, and brand positioning, the final identity established a recognizable visual foundation that could be applied across marketing materials, social media, event assets, and future program growth. The resulting logo supports the initiative's message of empowerment while strengthening overall brand recognition for the program.