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CalvertHealth DEI Logo System
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Project Overview
CalvertHealth partnered with Graphcom to explore a visual identity system for its DEI initiatives, including REACH, CARE, and BRIDGE. The goal was to create a flexible logo framework that aligned with the parent brand while allowing each program to maintain its own recognition. This work was developed as an internal concept and was not selected for final use.
Solution
I designed a cohesive logo system to unify CalvertHealth’s DEI initiatives across REACH, CARE, and BRIDGE. The work focused on creating a scalable visual framework using accessibility-informed color, clear typographic hierarchy, and balanced forms to ensure clarity and consistency across sub-brands while aligning with CalvertHealth’s existing brand standards.
