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CalvertHealth DEI Logo System
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Project Overview
CalvertHealth partnered with Graphcom to explore a unified identity system for its DEI initiatives, including REACH, CARE, and BRIDGE. The concept focused on creating a flexible visual framework that connected each program to the parent brand while giving every initiative its own distinct identity.
Solution
The identity system was built around a modular logo framework that could scale across multiple initiatives while remaining visually cohesive. Thoughtful typography, accessible color choices, and simple geometric forms created a recognizable family of marks that aligned with CalvertHealth’s existing brand.
